Affiliate Marketing for Beginners: 4 Tips to Earn More Money
For a blogger, joining an affiliate program can be an exciting milestone. However, as you set out to invest in that revenue stream, it’s important that you manage your expectations and plan the roadmap ahead. The rewards are big, but keep in mind that your affiliation with an e-commerce website will not automatically roll in the easy cash. On the contrary, more than ever, you will need to maintain the hard work you’ve been putting in and even double down your efforts to keep your audience growing.
An affiliate partnership is a long-term endeavour, but one that is well worth your patience. To make the most out of your affiliate program, we’re giving you four important tips that will help you earn more money from affiliate marketing.
Tip #1: Post content regularly to retain your readers and attract new ones
In an affiliate partnership, the key to generating revenue through your content is an affiliate link. In order for a blogger to generate sales, they need to create content that attracts readers to the items they are trying to sell. This is what we call contextual sales, with the content here acting as the so-called context. Factually, the average reader consumes 11.4 pieces of content before purchasing anything. This statistic gives you a ballpark estimation of the amount of content you should be posting on your blog per month. Your aim should be to gather as large an audience as you can because your readers are your best asset.
Why is that? Well out of all the people in your audience, only a fraction will click on your affiliate link, and a small percentage of that number will go on to complete the sale. This is why posting content frequently is important: good, consistent content gives you the edge to attract more readers which in turn increases your chances of landing a sale.
If you happen to have a niche blog, which is ultimately characterized by a modest readership, don’t be discouraged. You actually have more chances of conversions with a focused audience that’s easier to target. What’s important here is your percentage of returning visitors and the quality of the time they spend on your blog. As a rule, loyal visitors trust you, and will be more likely to buy products you recommend.
Continuously growing your content base with fresh, useful and innovative material is an essential step in retaining your traffic. And as we have previously mentioned, a hefty and loyal audience is your best asset.
Tip #2: Attract users Through social media and search engines
Curating your blog with state of the art content is necessary, but not enough on its own to compete with the vast landscape of bloggers on the web. This is why you need a strategy to drive traffic to your page from two big sources: social media and search engines.
Social media is where most internet users are dwelling. With smart targeting, you will be able to convert some of these users to your blog. It’s important to understand your blog’s target audience and break it down into personas. Are your target users on Facebook? Are they using Instagram, or are they more of the LinkedIn crowd? User personas go a long way in helping you answer these questions and build your social media strategy. Once you know which social media websites to target, look into advertisements, paid posts and other digital marketing strategies to hone in on your targeting.
Another way to drive traffic to your website - but this time organically - is by making sure your page turns up in search engine results. This means implementing the foundations of SEO (Search Engine Optimization). In addition to including important keywords to your content, you can improve your website’s SEO by following the guidelines that are clearly referenced in Google's new rulebook for crawlers. The basics are straightforward: Revisit your user experience and user interface. Are they intuitive, responsive and reliable? For the full breakdown of how to make your website SEO-friendly, check out this article that sums up the main points.
There are of course other effective ways of generating leads and building an audience: mailing lists and customer newsletters are some of the most effective digital marketing techniques when it comes to achieving these objectives. Whether you choose any of these channels or resort to social media and search engines, keep in mind the following: Understand who your personas are, find out where they spend time online, and convert them to your blog.
Tip #3: Be explicit with your affiliate links
Through your content, you are recommending a product to your audience and enticing them to buy it: your affiliate link is the final threshold to that product. If your users don’t know where to click, they’re not buying. This is why your affiliate links should be as explicit as possible, for users to spot them easily. There is no reason for this to be boring. Rather than just posting a dangling affiliate link in the margins of your blog, try to incorporate it seductively, but clearly, within your content. For example, start off your blog post with an introduction that includes one of your links: “Reading Don Norman’s The Design of Everyday Things has given me a lot to think about as I start building my new brand!” Here, the book’s title contains an affiliate link. Here’s a quick read on how to generate more clicks with affiliate links.
Use as many links as you can, as long as you don’t spam your readers and compromise the trust they’ve put in you. Overdoing it is unattractive. Your purpose is to create value for your readers, selling products is secondary to that. This is why you should include your affiliate links within a context that makes sense and creates value to your potential customers.
Tip #4: Get in touch with your partnership manager
Once you join an affiliate program you will likely be redirected to a partnership manager whose job is to support you. Think of them as your digital marketing consultant. You’ll have a direct line of communication with the expert and mentor who will help you make the most out of your blog. Don’t spare this resource: no question is useless, and the more you seek out their advice, the more you’ll acquire tools you need to advance on solid ground.
Your partnership manager might also give you access to a wide library of literature, essays, reports and white papers that can guide you; if so, make use of them. Your partnership manager is here to help and to guide you as you take your blog to the next level. It’s their job to always have your back in case you have questions or concerns, so don’t be afraid to reach out and to discuss steps to grow and improve. You’d be doing yourself a big favor.
Joining an affiliate program will help you generate money from your blog as you long as you have the patience and resilience to sit through the foundational work. Produce strong content consistently: make it attractive and relevant to your audience because a hefty and loyal audience is your best asset. Be pragmatic in the way you share that content on the web, and in which channels you choose to advertise your blog in return for more traffic. These small investments go a long way in securing your blog high viewership and a returning audience.
Once the audience is on your blog, however, make sure it’s easy for them to find the affiliate links. This is where the hard work leads to: the final click on that link, since it’s the gateway to secure a sale. Be creative, confident, and consistent as you build all of that: your blog is successful because of the efforts you’ve invested into it. All that remains is that you include the affiliate links and keep doing what you do well - except this time, do it for profit.
To learn more about affiliate programs, and how to grow your audience check out these articles from our blog:
- 4 Questions to Ask Yourself When Choosing the Best Affiliate Programs for You
- How to Generate More Clicks with Affiliate Links
- Getting Started with Social Media: The Basics of Defining your Strategy
If you would like to find out more about the Bookwitty Affiliate Program check out this article.