Why Books Are the Ideal Item to Sell on your Media Website
If you clicked on this article you are probably looking for interesting ways to diversify the way you generate income on your media website. Needless to say, the media landscape is changing every other minute. Strategies that once were an efficient monetization tool, are no longer as sustainable today. For example, traditional display ads are no longer sufficient for platforms to generate a stable source of income. With the advent of ad blockers, users can now filter what they see on your website, pushing clickthrough rates down to an all time low. So as a media website, it makes sense to turn to alternative revenue streams to generate a stable income on the long run. A viable solution to efficiently monetizing your media website is e-commerce.
When thinking of e-commerce, it is only natural to ask yourself, “What product should I sell on my website?” There are countless answers that can range from jewelry to software to various subscriptions. If this is your first foray into e-commerce, you will probably want to try out different products. However, it is important to make sure the products you feature on your site go with your content offerings and appeal to your readers.
With that being said, as a media website whose content offering is topic based, selling books on your platform seems like a no brainer because books will allow you to deepen and expand on your content offerings. At Bookwitty, we know books, and we sell them. So speaking from experience, we believe that they are a great product to feature on your platform.
In this article, we will go over the 6 benefits to selling books on your media website:
1. The Book Industry Still Beats Strong
The book industry is not showing any signs of slowing down. In 2016, book sales rose by 3.3%, with over 674 million units sold in one year, and that is just print book sales alone. Even with the digitization of content, 1.9 million new books are published every year. These numbers simply indicate that people still read books. There is enough room in the book-buying market for new sellers, as there are more than enough buyers interested.
In conclusion, books are a reliable product to sell on your media platform since on the one hand there is an audience for it, and on the other there is no shortage of books to be sold as new books continue to be published every year.
2. There is a Book for Every Topic
As a media website, you probably publish tons of content pieces every week. Each content piece falls under a certain topic, catering to diverse personas. The good news with books is that you can find one on every topic you can imagine. In your health or medical section you can recommend a book by Atul Gawande , or in your history section you can recommend Simon Sebag Montefiore’s The Romanoffs, and in your society section you can recommend something like Flâneuse by Lauren Elkin.
In other words, a book is one of the only products that can transcend topics, and that can work on a media website that is made up of different puzzle pieces. All you have to do is find the right book, or books, for the right subject matter.
3. There is a Book for Every Reader
Unlike other products you can feature on your media website, books are relatively inexpensive, which helps lead to better conversions. On average, a mass market book will cost $7, whereas a hardcover will cost $27. As these numbers indicate, the same book published in both hard and soft covers can be bought at ranging prices that each appeal to a different reader demographic. In addition, the latest innovations in the book industry have made it easier not only for people to read, but to read in a way that best suits their lifestyle. The constant travellers can lighten their carry-on load thanks to e-books; the sports junkies can enjoy audiobooks during their workouts; and the avid reader can always turn back to the tried and true print book. So no matter which demographic or persona your reader falls into, you will be able to find the right book for them in terms of price, book format, and of course topic.
4. Books Can Enrich Your Content Offering
Featuring a book on your media website does not have to stop at buying and selling. Books can open doors for you to collaborate with different authors, professionals, and maybe even publishing houses. These collaborations can take the form of guest-posts, interviews, as well as features in your sites’ videos or podcasts. For example, if you choose to sell Serena Williams’ autobiography My Life on your media website, it is an opportunity for your site to feature her in an interview. Alternatively, you can also have her as a guest on a sports podcast you produce, in which she can discuss the latest happenings in tennis. In a nutshell, books allow you to enrich the content offerings on your media website. You can even go back to your archives of content you have already published and easily recommend books for each and every one of them, as recommending books just takes a couple of clicks.
5. Books Help You Cement Your Voice Without Seeming too Commercial
Media platforms are constantly recommending or reviewing products, services, and ideas. However, unlike other commodities, books do not have a commercial or materialistic feel. By recommending books, you are recommending knowledge, which is highly valued and does not have a price tag. Media websites hold a certain standard of authority, and thus featuring books on your platform can be a way for you to cement your knowledgeable position in a more humane way.
6. Plus, It’s Easy to Sell Books on Your Website
There is a lot that goes into running a media website: from coming up with new content, to budgeting, to running social media accounts, and the list goes on. With that being said, you do not necessarily want to worry about all the logistics that come with selling books on your site. A simple answer to this challenge is finding the right e-commerce solution for you, one that takes care of everything from stock inventory to order fulfillment. If you choose to go with such an e-commerce solution, you will not have to think of adding on more responsibilities, or having to hire new team members. All you will need to do is simply recommend books. This is made even easier if you have a team with a wide range of topic expertise, and who can each recommend a different set of books to your readers.
There are countless benefits to recommending books on your media website. Not only does the book industry continue to thrive, but there is a book that speaks for every topic and appeals to every reader. Additionally, books give you an opportunity to deepen your content, all the while strengthening your position as an authoritative entity without seeming too commercial. Finally, books are not difficult to sell on your platform, especially if you find the right e-commerce solution for you that takes care of the logistics that come with selling from your media website. All that is left for you to do is recommend books.