How to Generate More Clicks with Affiliate Links
If you’ve made your way to this blog post, odds are you’re already signed up to an affiliate program - or you’re seriously considering joining one. In both cases, generating as many conversions as possible through your affiliate links is in your best interest. This applies to whether you register to a pay-per-click (PPC) or a pay-per-sale (PPS) program.
Keep in mind, generating conversions does not depend on optimizing your affiliate links alone. You will also need to take into account other important factors that will help you increase your sales. To find out more on how to make the most out of your affiliate program, check out our article: Affiliate Marketing for Beginners: 4 Tips to Earn More Money.
There’s more to using affiliate links than simply hyperlinking bits of text. You can use them in different ways to generate a higher number of clicks and conversions, like:
- Making sure your links lead to the proper pages
- Spreading your links throughout your posts and having them stand out
- Getting creative with how you embed your links into elements other than text
- Embedding them into various sections of your website aside from the usual posts
- Making use of the different pages you can link to
- Avoiding the use click-baits
So whether you’re recommending books or any other product to your audience, below is a breakdown of the 6 best practices that can help you get more clicks on your affiliate links and increase your conversion rate:
1. Start by linking your readers to the right page
This may seem obvious, but always go over your affiliate links before publishing them to make sure they’re functional and that they lead to the proper destination. A misleading link will result in a missed opportunity, as well as a confused reader. If you have joined the Bookwitty Partner Network, for instance, you’ll notice that Bookwitty.com has book pages and product pages. A book page, identifiable through the red “Follow” button, automatically aggregates all published content relevant to the book. A product pages, presented by the “Add to Cart” button, lists the different versions of this book that are available for purchasing. Always double check that you’re linking your readers to the product page in order to facilitate the purchase process for them.
2. Spread your affiliate links strategically throughout your posts and have them visually stand out
The more your readers come across your affiliate links, the more chances you have of generating clicks. In a nutshell, you will be giving them the option to follow the link whenever they are convinced with the information you provided them with. So don’t be shy about dispersing your links throughout your blog posts and linking back to your target page in the beginning, middle and end of an article. It is especially important to include a call to action in the introduction section of your blog post. Unfortunately, you can't rely on your audience to actually read the article thoroughly, as most people only skim through online posts. This is why it's in your benefit to include a clear call to action at the very beginning of your article.
Another thing to watch out for is the styling of your link: having it bolder than the rest of the text, underlining it, or equipping it with a pop of color will help it stand out. If you are a book blogger, who is publishing a book review always start by embedding a link to the product into the book title. Then, link back to the product every time you mention the title again. Linking repeatedly in a visually appealing way increases your chances of generating clicks, as you save your audience the hassle of searching for a single link in a sea of text and get demotivated in the process.
3. Add your affiliate links to images, not just text
According to social media experts, visual content receives more reactions from users than text. As such, visuals have a higher chance of generating clicks from your readers. They are also a great way of improving the layout of a long-form post. Following through with our previous example, the most simple way to add affiliate links to visuals is by adding a clickable image of the book or product you are discussing in your post. You can also get creative with your layout, by including clickable gifs or adding your link under an embedded video, like the book's trailer for example.
4.Incorporate affiliate links into your blog’s static sections
Bloggers often focus on coming up with regular compelling content that they can add their affiliate links to. Even though it is vital to keep your blog active, blog posts are not the only pages where you can include your affiliate links. Adding them to static sections of your blog is a witty way of making these links available to your readers outside of specific blog posts. For example, you could include a clickable image of your favorite book of the month as a widget in your blog’s sidebar. This way, it can be seen on every page of your blog, from the homepage to the about page, to the different blog post you publish. This would increase your chances of generating more clicks and conversions.
5. Think outside of the box regarding the pages you link to
Depending on your affiliate program, you’ll find that affiliate links are subject to different terms. For instance, Bookwitty’s affiliate program allows members to link to an array of pages aside from product pages, including topic pages, author pages, and other articles. While linking directly to products can eventually lead to more conversions, the ability to link to other forms of content gives your readers a change from the ever-present product pages. Let’s say you’re compiling a list of the best fantasy books. You could then deepen your readers’ knowledge by linking to the Fantasy genre topic page, or to a relevant article that offers complementary content to yours.
6. Never resort to click-baits in order to increase your clicks
Everyone of us has fallen prey to click-baits at some point, and no one remembers it fondly. While it’s important to sprinkle around as many affiliate links as possible in your content, it’s also crucial to remain sincere and not to overdo it. The text, element, or call-to-action you choose to embed your links into, need to clearly outline the destination page. In that sense, avoid adding your affiliate links to misleading texts or banners, no matter how compelling they may be. To put matters into perspective, linking your readers to a lawnmower through an image that promises instant weight loss would be a textbook example of a click-bait. So remember that even though you want to generate more clicks and conversions through your affiliate links, you also want to maintain an honest relationship with your readers that cultivates trust.
We’ve rounded up the 6 best practices for linking smart and linking creatively. This guide will help you grow your chances of generating clicks on your affiliate links and possibly turn them into conversions. Yet these steps are not set in stone. It’s important that you constantly monitor your blog’s stats in order to understand what your readers best react to and adapt your strategy accordingly.