How to Design a Library Page that Drives Passive Sales
A library page is a resource page, but with curated books. If designed properly, it can help you drive revenue with very little effort. In this article we’ve put together a simple step-by-step guide that will help you create the perfect library page that drives passive sales.
Simply put, a library page is a page which contains the ultimate list of books that represents your expertise, and that you’d like to recommend to your audience. It’s there to give your readers insight into your personality and niche. So, for instance, if you’re a travel blogger, you might include your favorite travel guides, country-themed cookbooks and coffee table books, or even fictional stories set in specific destinations. If your topic is food, you might want to list various books that can always be useful to your audience. These can include: cookbooks, biographies of chefs, healthy eating or fitness books, and of course coffee table books.
Since your goal is to generate passive income from this page, don’t forget to embed each featured book with your affiliate link.
In order to build an effective library page that continuously increases your affiliate commissions, follow these 4 steps:
1. Choose the right title to attract your followers to the page
Like every page on your website, titles and names give context. As such, you should decide on a title that is attractive, drives urgency, and intrigues your audience enough to click on it and discover more. For instance, you can simply name your library page “My Ultimate Book Recommendations,” or even “Books to Read Before You Die.” Both these examples create a sense of urgency and intrigue that will have your followers wanting to click to find out more.
Alternatively, you can customize your title according to your topic. Let’s say you are a travel blogger that specializes in Asian countries. You can name your library page: “Best Books About Asian Countries.”
2. Make you library attractive and easy to navigate
Your library page is more than just a list of links. Every good page starts out with a well thought of user experience. Your library page will have a lot content in it. So it is important to break this content down in a way that is easy to navigate. You should think of an intuitive user experience, in order to help visitors easily browse and skim through the rows of books to find ones that are relevant for them.
In order to make your library page “scroll friendly” make sure to include the following:
- Sections with attractive headlines. For instance, instead of saying “Cookbooks with Asian Inspired Recipes,” you could say “Cookbooks with Delicious Recipes of Asian Cuisine”
- Images of the book covers because everyone knows people judge books by their covers
- The title, author name, and description of each book so that readers can get a quick taste of what each book is about
- Affiliate links embedded into each book title and book cover in order to ensure that you generate a commission
- Links to any content you’ve previously created around each title, including book reviews, reading lists and articles. This will allow your readers to understand why you love each title so much, and push them to interact with more articles
3. Include a variety of book categories that represent your pillars
Make sure to add a variety of books from all different genres, topics and styles to your library. No matter what your blog’s niche is, odds are your readers come to you to learn about a variety of topics. This is why this page should represent your essence and feature each topic you take on.
Let’s go look at an example to add a bit of context. Let’s say you are a fitness instructor who wants to add a library page to their blog. There are a number of book categories that you can include that will be sure to appeal to your audience in different ways:
- Fitness books
- Self-help books
- Nutrition books
- Cookbooks to help athletes move up a weight class
- Workout guides
- Books about losing weight
- Books about gaining weight
- Books about strength training for vegetarians
- Books for specific training events, like marathons, cycling, MMA competitions, etc.
- Famous athlete biographies
- Novels that center around sporting events
As you can see, there are many subtopics to your blog’s niche. So if you’re just starting out with your library page, think of the three most common topics people might come to your for, and create a section in your library for each one.
4. Update it continuously
As you continuously add content to your website, this should inspire you to keep adding categories to your library page. This also applies to the different books in each category. No category will ever be completed. The more you research each topic, the more books you’ll find that will complement it.
Always look to your readers for inspiration. If there are a number of questions that you regularly get asked, or a number of topics that garner high engagement, use those as a springboard for new article ideas and new categories for your library page. Also, keep your eyes peeled for newly published hits or titles that regain popularity and update your page accordingly. This way you’ll stay relevant to your audience’s needs, as well as the market trend.
A final note...
Here’s a small loophole to keep in mind: you don’t need to have read every book that is in your library page. While it is technically your library page, its purpose is to serve your audience. There are hundreds of titles your readers may find interesting that you might not have read, and that’s okay. As long as the book falls under your niche, and has garnered a positive word of mouth, then don’t be afraid to add it to your library page.
By following this guide, you will be able to increase your chances of generating affiliate clicks and, more importantly, conversions. As we always say, keep optimizing by keeping an eye out for the better performing categories, and strengthening the ones that receive the cold shoulder. Even though this article is focused on books, similar resources page is a great source of passive income for any industry.