I've Signed up to Bookwitty's E-commerce Plugin, Now What?

in

Now that you have singed up to Bookwitty E-commerce Plugin, you’re most likely asking yourself: now what?

Getting-Started-Bookwitty-WordPress-E-commerce-plugin

As a new affiliate partner, you’re probably looking forward to begin using our features and generate conversions as quickly as possible. However, before you can start selling books, there are a few steps you’ll need to follow like installing the WordPress plugin to optimizing your content accordingly. To help you out, we’ve broken down the three main steps that will have you making your first book sale in no time.

1. Set Up your Bookwitty WordPress Plugin:

a. Install the WordPress Plugin

The Bookwitty e-commerce Plugin is easy and quick to install. No tech background needed. Your partnership manager has shared with you a series of step-by-step tutorials that break this down: from installing it to customizing its appearance to match your website’s aesthetic, and creating your first reading list. Make sure to check your partnership manager's introductory e-mail, as it contains a private Youtube link to this series of videos.

So before reading on, go ahead and sign into your WordPress backend, and follow the first tutorial in order to get your plugin up an running. After all, the sooner it’s setup, the sooner you’ll be generating conversions!

b. Display the Bookwitty Terms & Conditions

By activating the plugin, you have transformed your website into an e-commerce platform supported by Bookwitty. Certain rules and requirements are expected from e-commerce platforms, such as clearly displaying the terms of use, privacy, shipping and return policies. In this regard, we have got you covered. With the “Bookwitty Logo and Links” widget you can seamlessly add this information to your website. These policies are important for you, as they clearly transfer any liability from your blog to Bookwitty.

2. Optimize Your Site’s UX:

a. Implement any planned design and UX upgrades...

If you’ve been thinking about redesigning or rebranding your website, now is the perfect time to do it. A new aesthetic will surely elevate your readers’ experience, and get them excited about visiting your website. What’s more, an intuitive website will go a long way in making your reader’s experience both seamless and pleasant. Improving your website’s UX will ultimately help your audience easily navigate through your blog and find what they’re looking for, whether it’s a piece of content or even a book.

b. ...while paying extra attention to your search bar

A visible search bar is at the core of a blog’s UX. This feature is key in improving your website’s navigation, and facilitating access to your content. Having to manually search through archive pages, and scan hundreds of articles to find a single piece of content will surely frustrate your readers. A simple solution is to add a visible search bar on every page of your website. Even as part of its basic packages, WordPress provides its users with a search widget, which you can easily install. What’s more, once you install the Bookwitty e-commerce plugin, a Bookwitty search widget will become available to you. This means your readers will be able to search for any book available in our catalogue of 26 million titles without ever having to leave your website.

c. Get familiar with the different plugin layouts

The Bookwitty WordPress plugin allows you to display and sell any book from our library on your website. As a Bookwitty partner, you can personalize the plugin's visual appearance and how the books are laid out in your posts in accordance with your brand identity.

For starters, you can include books in any blog post and on any static page. You can also showcase a single book or a whole reading list. For a single book, you can choose to include, or omit, any part of its descriptive information, depending on what you find relevant to your content and positioning. As for reading lists, there are six different layouts for you to choose from: carousel, slider, compact, listing, grid, and MLA (Modern Language Association).

  • Carousel Layout:

  • Slider Layout:

  • Compact Layout:

  • Listing Layout:

  • Grid Layout:

  • MLA Layout:

To learn more about these different layouts and how you can edit them your way, make sure to check out the Layouts Tutorial video that is available in the YouTube playlist you partnership manager has shared with you.

3. Optimize your Content:

a. Start including books in your content

Take a moment to look at your blog’s audience, and consider how you can recommend relevant books to your readers. You don’t need to be a book blogger to do that - books are great for any content creator.

To put things into perspective, let’s look at a few examples. Let’s say you blog about dating, you may include a love story, like Me Before You, or a fun dating handbook, like Get the Guy in any number of your posts. If you’re a food blogger, cookbooks are an obvious no-brainer, yet there are a plethora of biographies, novels, and history books in which food plays an integral part that you can organically integrate in your posts. Eat, Pray, Love, The Last Chinese Chef, Friendship Bread, or The Chocolate Kiss are a good example of this.

If you're wondering where to begin, an easy solution would be to start by pairing some of your previously published popular posts with books. This shouldn't be too complicated as you already have a firm grasp of their content, and they already generate regular traffic, so you can start by testing things off with them.

b. Work on your editorial calendar

Studies have shown that readers consume around 11.4 pieces of content on average before performing a conversion. So, make sure to organize your editorial calendar aroudn this statistic. Are you producing enough content per month? If not, start working on creating more, and focus on growing your blog’s traffic and return visitors. An editorial calendar helps you plan ahead, guaranteeing a steady flow of blog posts per month, which helps increase organic traffic. In fact, the more regularly people visit your blog, the more chances you have of generating conversions.

c. Add a library page to your website

Finally, a great way to make the most out of your Bookwitty plugin is by creating a library page, which is especially useful if you find it difficult to regularly create content that you can pair with books. For example, a travel blog’s library page would be segmented by categories like "Books to help you discover [insert country name here]", or even by specific topics like cuisine from Italy, Japanese architecture, and art history in France. For more inspiration, you can check out how our partners Lindsey of Lost in Cheeseland and The Pursuit of Bookiness have organised their library pages.

We’ve put together this useful guide to help you hit the ground running as soon as you install the Bookwitty E-commerce plugin. However, we constantly encourage our partners to keep an open mind and learn from their audience. By understanding what makes your readers tick and adapting your content to that, you are able to reach new heights in a jiffy. If you happen to have any further insights on how to grow your audience that you would like to share with us, we're all ears.

If you’re not a partner yet, you can sign up to the Bookwitty Partner Network by filling out this form

Saria J. Beainy

Saria is a Partnership Manager at Bookwitty. Her expertise lies in client-focused relationships, with high technical acumen. She is responsible for supporting, developing, and managing Bookwitty partnerships. In her spare time, Saria blogs about all things "wine." You can follow her blog on anotherglassofred.com.