Getting started with the Bookwitty Affiliate Program

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So you’ve signed up to Bookwitty Affiliate Program and now you’re wondering what to do next. Well this article is here to get you started.

As a new Bookwitty affiliate partner, you are looking forward to start monetizing your blog. In the next couple of months, you will be focused on keeping your audience engaged, generating even more traffic, and building your recommendations’ authority. As your partners, we’re here to help you make the best out of this new venture, and start generating conversions in no time.

So without further ado, here are three simple steps to kick things off.

1. Get Acquainted with Your Library of Tools

a. What is an Affiliate Link?

An affiliate link is a link leading to the affiliate company’s website that has been encoded with parameters unique to each affiliate along with a tracking cookie. The cookie notes whether a purchase took place after someone clicks on the link, and the parameters identify which affiliate’s link was responsible for this purchase. This way, your affiliate company - in this case, Bookwitty - is able to keep track of the commissions you have accumulated due to the sales you referred.

b. Learn to manoeuvre through your personal dashboard and generate affiliate links

The moment you signed up to the Bookwitty Affiliate Program, your partnership manager sent you a private email with a number of goodies. Part of these perks is a private link to our library of video tutorials. These videos are here to make your life easier as they will help you get acquainted with your new surroundings.

As you watch them, you will learn:

  • How to generate your affiliate links for every page on Bookwitty.com, whether a product page or a content page.
  • How to make the best out of your affiliate dashboard, and extract all the right information.
  • How to monitor the activity of your links. This is especially vital as it will help you understand what you’re doing right or wrong when it comes to generating conversions. Knowing which specific products or specific link placements generated the most activity, i.e. clicks and conversions, helps you optimize how you use and place your links in the future, so remember to keep an open eye.

c. Play around with your collection of visual Assets

Assets are promotional tools, like visual banners, that you can use to recommend books or highlight Bookwitty on your blog. By default, these assets are all embedded with links that lead your readers to the Bookwitty homepage. We’ve already added your unique parameters, the tap a and tap s, so no need to add them yourself.

You’ll find an overview of all the assets you can choose from on your affiliate dashboard. If you would like to modify the link your asset leads to, there is a tutorial video that teaches you how to do just that, which you can find in your library of video tutorials.

  • Screenshot of the Assets library on your dashboard.



2. Optimize Your Site’s UX:

a. Start by Implementing any planned design and UX changes…

Since you are introducing a new feature to your blog, through the affiliate links, now would be the perfect time to implement any other changes and new designs you’ve been putting off. These adaptations should improve your reader’s experience and get them excited about interacting with your site. Not to mention that taking the step towards making your website more intuitive and easy to manoeuvre will help your user enjoy their visit. Ultimately, you should be aiming to help your audience easily navigate your blog and find what they’re seeking, whether it’s a book or piece of content.

b. Don’t forget to optimize your affiliate link placements in order to generate more clicks

The most obvious way of displaying affiliate links onto your blog is by hyperlinking bits of text inside your posts. However, you can use your affiliate links in different ways to generate a higher number of conversions. For starters, when creating a blog post, scatter the links throughout your text as opposed to placing a single link at the very beginning or very end of the post. Not only does this make them more noticeable for readers, but it also increases the possibility of them clicking on these links.

One another way of increasing your chances of generating conversions is by including your affiliate links in static sections of your blog, like an attractive widget in your sidebar space.

If you want to learn more about how to generate link clicks, check out this article.

3. Optimize your content

a. Disclose your affiliation to your readers

Be transparent about your affiliations. Honesty and full disclosure are necessary to building a loyal reader base. Your readers will appreciate the openness and will feel better about contributing to your earnings. This is a powerful tactic that can significantly increase your conversions, and a great way to stand out from your competition.

b. Get creative with how you pair books with your content

Books can be linked to almost any topic. You simply need to be able to pair your article with a book that will expand your reader’s knowledge around its topic. Worried about where you should start? Take a look at your best performing pieces of content, and try to link them to the relevant books. In order to get the ball rolling, we’ve composed a list of tips on how to creatively pair any topic that you are writing about with a book or a reading list. You can start by reading the introductory article in this series here.

c. Perfect your editorial calendar

Studies have shown that readers need to consume 11.4 pieces of content on average before performing a conversion. So the question to tackle is: Are your producing enough content on your blog? An editorial calendar ensures a consistent flow of content, helping you plan your production schedule in advance.

Another way to take advantage of your editorial calendar is by researching relevant holidays, celebrations and events that may interest your readers ahead of time. This way your content will be ready when the time comes. Posting regularly helps increase your organic traffic and, consequently, your chances of generating conversions.

d. Make your content more visually enticing

Visual content is the most appealing form of content for digital consumers. But don’t take our word for it!

Here are some numbers to back this up:

  • Websites attract 94% more total views on average on content containing images than content without images
  • Press releases witness a 14% increase in their page views when they include photos, and climb to 48 % when they included both photos and videos.
  • 67% of consumers consider clear and detailed product images more important to their purchase decision than product information and description and customer ratings.

So as you can see, spicing up your blog’s content with attractive visuals is a simple yet highly effective way of increasing your chances of link clicks and conversions. You might add book covers, some funny GIFs, or even fan-art, and as previously mentioned you can make them clickable by embedding them with your affiliate links.

e. Include book reviews in your editorial calendar

Online product reviews are the highest converting pieces of content in affiliate marketing, and when it comes to our Affiliate Program, these products are naturally books. Book reviews might be the bread and butter of book bloggers, but they’re the meaty bait for every blogger who wishes to sell books no matter the niche. Not only do they help position you as knowledgeable within your industry, but they also portray you as an authority who wishes to share the know-how about any topic. Furthermore, an honest and compelling review of a book within your niche is bound to get your audience intrigued about buying this book, and increase your chances of generating a sale.

f. Add a library section to your website

Finally, while sharing regular content with your audience can increase their chances of converting, creating regular content around books might be difficult. This is why, having a “Library” section on your blog is a great way of ensuring that your audience is in constant proximity to your affiliate links. You could compile lists of your favorite books onto a separate page of your blog, and embed each book with an affiliate link. Segment the books into different genres, such as novels, cookbooks, and self-help books to make the page easy to navigate, and don’t forget to add the book covers for extra pizzazz.

There you have it: a step-by-step guide of everything you need to get started with the Bookwitty Affiliate Program. However, we constantly encourage our partners to keep an open mind, and learn from their audience. By understanding what makes your readers tick and adapting your content to that, you are able to reach new heights in a jiffy.

If you happen to have any further insights on how to grow your audience that you would like to share with us, we're all ears.

If you’re not a partner yet, you can sign up to the Bookwitty Partner Network by filling out this form.

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Saria J. Beainy

Saria is a Partnership Manager at Bookwitty. Her expertise lies in client-focused relationships, with high technical acumen. She is responsible for supporting, developing, and managing Bookwitty partnerships. In her spare time, Saria blogs about all things "wine." You can follow her blog on anotherglassofred.com.