5 Books to Get you Started with Affiliate Marketing
If you recently joined an Affiliate Marketing Program, you might find yourself scrambling to score your first sale. Promoting a third party’s product through your content might not be as easy as it sounds. From understanding the industry, to optimizing your content and even choosing the right items to promote, a lot goes into affiliate marketing. This is why we’ve drawn up a list of the 5 best books to get you started with affiliate marketing.
As you’ll notice, we tried to cast a wide net in order to cover all of your basis. These different books will walk you through:
- The basics of affiliate marketing
- A look at this industry’s promising future
- How to create an effective content marketing strategy
- Search Engine Optimization and the importance of organic traffic
- How to put together a solid social media strategy
1. The Basics of Affiliate Marketing
Affiliate Marketing: Fastest Way to Make Money Online by Justin Gibbs is a great place to start. The book contains all the necessary information to understand how affiliate marketing works, and whether or not it is the right solution for your business. The book’s interesting format is perfect for any beginner as it breaks down the ins and outs of affiliate marketing in easy to remember bullet points.
2. A dive into this industry and where it is headed
After getting acquainted with the main drivers of this marketing process, it’s time to turn your eyes towards the industry itself. Roger' Glazer’s Performance Partnerships is your go to book on this topic. Glazer uses his experience in the marketing business to successfully lay out a timeline about its past, its present and its exciting future.
3. How to create an effective content marketing strategy
Good content drives sales. Creating the right purchasing context through any post is key for promoting an item, generating a conversion and assuring reader retention. Shane Snow and Joe Lazauskas from Contently, have built their company around these principles. With The Storytelling Edge they share the importance of modern online storytelling in helping brands connect with their audience and build lasting relationships.
4. Search Engine Optimization and driving organic traffic
Mastering SEO is what will help people find your content in an ocean of competitors. In order for you to attract readers to your website without having to spend a heap of money to promote your posts, you need to learn about the basics of SEO. Well. Jon Jantsch and Phil Singleton’s book SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs allows you to do just that. From keyword planning, to building your online reputation and best practices in link building Jantsch and Singleton have got you covered.
5. How to put together a solid social media strategy
The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick is your one stop shop for anything social media related. We added this book on our list because just like SEO, having a strong social media presence is key in driving people to your content. The book contains over a hundred tips and tricks that will guide you from setting up your accounts, to effectively integrate social media as part of your blogging strategy.
If you need help finding the right affiliate program for you, check out our article 4 Questions to Ask Yourself When Choosing the Best Affiliate Programs for You.